There are times when what is commonly a sound decision is uncommonly bad, and conversely, there are times when what is commonly unsound is uncommonly excellent.


What we do, who for, and the outcome can be explained using one example: Moneyball.


In the book, and the movie, you can see the problem Billy Beane (played by Brad Pitt) faced. Like all small businesses, the Oakland A’s did not have the money to hold the talent. Without a big market, he could not get the money. Without stars, he could not win. Without winning, he could not fill the stands. Without size, he had neither power nor scale.

When small is against large, a head-on approach can’t win. Large market teams, like big companies, fit the rules. The underlying assumption of “what is best” is driven from and by large firms. It is their realism.  But for the small business owner, it ain’t so!

We see it again and again.

What the A’s did—what small business has to do—was grounded in a reality that could be defined and defended by facts. New facts. Old facts recharged. Introduced by an outsider.

New, repurposed, and outside is what we do. We combine data crunching with economic savvy (think timing player trades). The proof is on the paper.

Truth for small business, even when dismissed, resisted, or met with hostility, is still reality. And Praexis Business Labs understands reality—the best way to be small.

It is your reality that matters.